The arduino is fine, I like atmel very much, but dont like the avr instruction set. The avr and the arduino in particular are very popular. The lillypad from sparkfun.com with the additional usb to serial/power thing is a good combo, no soldering required and you can start to play right away, single usb connector, lower priced. The arduini pro mini, is similar but some soldering is required to use it (or dangling wires across). I would recommend the cordium armmite pro, it is lpc not atmel but arduino like and should mate up with other arduino peripherals if you go down that path. You definitely dont need the basic interpreter that comes with it, easy to wipe that off and use the lpc bootloader thing to load your own programs (see lpcstuff.blogspot.com). I am/was anti-lpc but happened to play with the mbed the last day or two after retiring it immediately to the reject pile moments after I got it. The blue leds still give me migraines, but the good news is you are not tied to their sandbox web development thing. You can easily roll your own programs as you can with the arduino and armmite pro. the nice thing about the mbed is mounts like a flash drive and you copy your .bin file to the device and press the button to load it. doesnt get much easier. Another one is the sam7s-256. Olimex (note all of these items are available at sparkfun.com) the sam7s-h256 or sam7s-h64 header board is what I am referring to. It is an atmel arm chip. Atmel is developer friendly as any avr user will tell you, sam-ba now runs on linux which is a requirement for me, it is just a well done chip and board ready to be used for manythings. The arm boards will easily outrun the arduino/avr boards, although in these form factors are a bit more expensive. The msp430 family is another good one, get an ez430 direct from TI and the three pack of additional boards is another $10, basically four boards for the price of one or half of one of the items above). Very good instruction set, good tools (gcc 4.x, llvm). I would avoid the pic, sure many folks, myself included, cut their teeth on a pic, from an overall user perspective from number of easy to use boards at a good price, easy to find and use tools, support groups, example web pages, they just cant compete with the arm and avr. And their instruction set is far worse than the 8051 which is pretty bad. pic32 which is a mips is another story, still not as well packaged and user friendly but the instruction set is no longer the main problem.