i have select
<select id="parentId" name="parentId"><option value="1">ФАСАДНАЯ ШТУКАТУРКА<BR /><B>&#0171;STUC-O-FLEX&#0187;</B></option>
<option value="2">ФОНТАНЫ И САДОВАЯ МЕБЕЛЬ<BR /><B>&#0171;ALEXANDER ROSE&#0187;</B></option>
</select>
how can i make to show html items not their codes?