Usability Study of opening links in a new browser window.

Question

Hi all,
I hope this isn't too off topic for programming, but I'm sure lots of you would like more information when dealing with clients or managers on this topic. I'm looking for actual usability testing & research into opening browser links in a new window. I'm aware of all the reasons why it's a bad idea, but that's not what I'm looking for. I'm also not looking for 'Jakob Nielson Says so', that won't cut it with my audience.

Cheers.
Murray.

Answer 1

Google was unable to provide me with any research results related to opening browser links in a new window.

I would assume that the answer depends on the context and scenarios. For instance, when browsing the Washington Post online, I like the linearity of the browsing experience with link replacing the content of the current window, but when using Google Docs, I like that the main page opens a new window whenever I choose to create a new document or open an existing document.

You may want to consider convincing the client to perform usability testing to guide the decision.

Answer 2

If you need to back up every design decision that you make with a relevant usability study or research paper, you won't be able to get much done.

If you've worn out Jacob Nielson, you could try Johan Petersson http://www.trilithium.com/johan/2005/03/target-blank/

When dealing with your type of audience who just don't get it, the following has some good points: http://000fff.org/design-discussion-principles-how-to-get-your-client-to-love-your-design/

It's important to look at the goals of your manager or client who wants you to implement the "open in new window" functionality; they are not stupid, they are probably trying to e.g. keep users on the original site - if you gently point out the fact that the new window doesn't have the back button enabled in all(?) browsers such that it prevents users navigating back to your site, they might come around.

If not, and they have greater authority over the design, you'll have to go with their decision - it could be reversed later if you can show a real world example of it leading the user astray, or if your stats show that the user doesn't return after a new-window exit.