Currently I'm running several websites that have several (branded) duplicates each, in the same IIS. I wanted to have an easy overview of all the website groups so I used a naming convention like [siteName].[brandCode]. But lo and behold, IIS has its very own (seemingly random) way of ordering the entries in the "Web Sites" folder.
Any suggestions
(and yes, I use different application pools, but that's not what I'm aiming for)