I know it's really a subjective question, but for best-practices (and readability), I can't seem to get a fix on the best way to format long strings of HTML. I typically do it like this:
echo '
<div>
<p>Content Inside</p>
<div class="subbox">
<ul>
<li>etc.</li>
<li>etc.</li>
<li>etc.</li>
<li>etc.</li>
</ul>
</div>
</div>
';
But I still don't like the outcome, especially if this appears in the middle of a large block of code. It just feels messy.