A word of warning about HBase and other projects of that nature (don't know anything about CouchDB -- I think it's not really a db at all, just a key-value store):
- Hbase is not tuned for speed; it's tuned for scalability. If response speed is at all an issue, run some proofs of concept before you commit to this path.
- Hbase does not support joins. If you are using ActiveRecord and have more than one relation.. well you can see where this is going.
The Hive project, also built on top of Hadoop, does support joins; so does Pig (but it's not really sql). Point 1 applies to both. They are meant for heavy data processing tasks, not the type of processing you are likely to be doing with Rails.
If you want scalability for a web app, basically the only strategy that works is partitioning your data and doing as much as possible to ensure the partitions are isolated (don't need to talk to each other). This is a little tricky with Rails, as it assumes by default that there is one central database. There may have been improvements on that front since I looked at the issue about a year and a half ago. If you can partition your data, you can scale horizontally fairly wide. A single MySQL machine can deal with a few million rows (PostgreSQL can probably scale to a larger number of rows but might work a little slower).
Another strategy that works is having a master-slave set up, where all writes are done by the master, and reads are shared among the slaves (and possibly the master). Obviously this has to be done fairly carefully! Assuming a high read/write ratio, this can scale pretty well.
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