The hash function most often (but not necessarily always) outputs an integer within wanted range (often parameter to the hash function). This integer can be used as an index. Notice that hash function cannot be guaranteed to always produce unique result when given different data to hash. This is called hash collision and hash algorithm must always handle it in some way.
As for your specific question, how a string becomes a number. Any string is composed of characters (J, o, h, n ...) and characters can be interpreted as numbers (in computers). ASCII and UTF standards bind certain values to certain characters, so result is deterministic and always the same on all computers. So the hash function does operation on these characters that processes them as numbers and comes up with another number (output). You could for example simply sum all the values and use modulo operation to range-limit the resulting value.
This would be quite a horrible hashing function because for example "ab" and "ba" would get same result. Design of hash function is difficult and so one should use some ready-made algorithm unless situation dictates some other solution.