I wrote an app and I want to sell it online, so I uploaded it to my website and tried to download and run it as a test, but a window appeared, it said : "The publisher could not be verified. Are you sure you want to run this software ?", and it also said : "Publisher : Unknown Publisher". It's actually a self-signed Java jar file wrapped into an exe file, I self-signed it with Netbeans6.7.
I wonder what should I do to be a "known" publisher ?
Frank
You'll need to sign the EXE with a code signing certificate from a trusted root certification authority.
http://www.thawte.com/code-signing/
https://www.verisign.com/code-signing/
You'll find more CAs with a simple Google search.
Keep in mind, even though this is a Java JAR, the dialog you're seeing is from Windows complaining about the EXE being unsigned. You'll need a MS Authenticode signing certificate to sign the EXE. I'm not too familiar with Java, so you may or may not need a certificate to sign the JAR as well. (Note a self-signed certificate will never be recognized as fully Trusted and Valid on any computer other than your own.)
You need to sign it with an approved signing certificate an example is at https://secure.ksoftware.net/code_signing.html