SEM/SEO tasks doubts

Question

Hello,

Actually i think that i have an strong knowledge of SEO, but im having some doubts about the following:

I will have to increase the position in Google of certain product pages of a company in the next months. I supposed that not only will be sufficient the following tasks:

• Improve usability of those pages.
• Change the pages title.
• Add meta description and keywords.
• Url's in a REST way.
• 301's http header to dont lose page rank for the new URLS
• Optimizing content for Google.
• Configure links of the website (follow and no follow attributes)
• Get more inbounds links (Link building tasks).
• Create RSS.
• Put main website in Twitter (using twitter feed) using the RSS.
• Put main website in Facebook.
• Create a Youtube channel.
• Invest in Adwords.
• Invest in other online advertising companies.
• Use sitemap.xml and Google Webmaster tools.
• Use Google Trends to analyze the volume of searches of certain keywords.
• Use Google Analytics to analyze weak points and good points of your site, and find new oportunities in keywords.
• Use tools to find new keywords related with your content.

Do you have some internet links, or knowledge about all the tasks that a SEO Expert should do?

Could you share some knowledge about what kind of business could be do with another companies (B2B) to increase the search engine position of those product pages.

Do you know more tecniques about how to get more inbound links? (i only know the link interchange)

Thanks in advance.

Best Regards.

Jose.

Answer 1

One of frequently utilized techniques in my office is creating on unique articles with topics where your phrases and link appear in strategical places and distribute them further via ezinearticles.com or similar or offering them personally to people with websites/blogs within your niche.

Answer 2

You should be careful about doing link exchanges. Search engines will devalue reciprocal links as they are not truly endorsing the content they are linking to because each site stands to gain a benefit.

One of the most scalable ways of building links is by creating really good content and putting it on your site. This is typically done as articles or blogs. The goal is to get other authoritative sites to link to this content.

This is an article that I wrote which goes over several more ways of how to build backlinks. I think it would be helpful for you.

Answer 3

A site is also ranked on it's speed. So this includes not only the size of the files downloaded, min javascript and CSS files, along the way they are delivered eg a Content Delivery Network. Along with the physical speed of the server it's self and the pipe to it.

Make sure your javascripts are at the bottom of the page and minimize their number. An excellent tool to see how your site is going it Yslow a Firefox plugin https://addons.mozilla.org/en-US/firefox/addon/5369 .

Search engines ignore meta tags, and the description is only used for display in the SERP. Matt Cutts from google has made this very plain http://www.mattcutts.com/blog/.

The better your content the higher you will rank. Make it unique, duplicate content gets marked down or removed from the SERP's. Pages need to have at least 250 words of content for Google and Yahoo! and 300+ for Bing.

The links to your site and specific pages should use keywords in them that are used on the page. You want to focus each page on a keyword or phrase, don't go scatter gun on a single page, keep them focused.

Links also have more value if they are from the same industry/subject. The PageRank of the outside side also has value, the more 'coolness' the greater the value to you. So if they have a PageRank of say 5 and you have a value of 3 then some of their PageRank will rub off onto you if you have a relevant incoming link.

The search engines are looking to deliver the most relevant result to the user, so make the page content fast and relevant and your pages will move up.

Answer 4

The backlinks article posted above is great advice. Read that, and then just get out there and do it.

You've got the right general idea here... but if you're new to all of this then I would suggest you're trying to do waaaaaaaaaay too many things at once.

Simplify, cut down on all the noise, focus on a couple of things that really matter, and then get good at them. A tiny bit of attention across many different things will get you nowhere.

DO THIS FIRST - Use Google Trends to analyze the volume of searches of certain keywords. - Use Google Analytics to analyze weak points and good points of your site, and find new oportunities in keywords. - Use tools to find new keywords related with your content. - Figure out what exactly the business is described as and try to align it with what

Check your stats every day, but don't spend all day looking at them, it's a waste of time.

Adwords. Your PAID search is a different thing entirely from your ORGANIC search. Treat them as two different things. Stay off the content network to begin with. Look into BING and YAHOO paid traffic. IT usually converts better.

For non-super-competitive industries, it's often cost effective to spend some money on paid search to get users on site and see what they do, what they're interested in etc. This gives you something to optimise.

• Invest in other online advertising companies. Try make mone off a PPC buy first. If you can do CPA deals go for that, otherwise start on $500 CPM deals and work up from there. If you don't know what you're doing, go to a bigger network and ask for help.

GOOD

• Improve usability of pages.
• Change the pages title. <--- VERY IMPORTANT.
• Use sitemap.xml and Google Webmaster tools.
• Get the basics right.

Remember, the point of the whole exercise is to get customers and the business more money. Don't get sidetracked by little things.

• Don't get caught up on buzzwords and think it's all about one thing. It's not. Forget about meta tags. Anyone who tells you they're important is dreaming.
• Get a super clear idea of the BUDGET for all of this from management first. Using $500 a month is a lot different from $10000 a month on ad spend.
• The world does not revolve around backlinks, or pagerank. Backlinks are handy tho. Look for "Directory" ands stuff like that. Keep an eye out for the "add your site button". Get more inbounds links (Link building tasks). Email peope with sites if you have something that might actually interest their readers.
• Quality over quantity.
• If you can make some more websites, make some more websites.
• Buying links works. is OK and won't get you sent to hell. Just don't be an idiot. http://www.textlinkbrokers.com/

• Don't make a reciprocal linking page and fill it with 1000000000000 links. Asking for trouble.

• Concentrate on your ON-SITE SEO some more.

• And then a little more. REMEMBER THE USERS!
• Configure links of the website (follow and no follow attributes) - ok
• 301's http header to dont lose page rank for the new URLS - ok
• Remember ON-SITE SEO some more. Are your pages all as strong as they could be ? Can you add some more content ?

All good. - Put main website in Twitter (using twitter feed) using the RSS. - Put main website in Facebook. - Create a Youtube channel. - Create RSS. - Make a blog and update it. - add friendfeed to this. Easy backlinks. - Adding more relevant content will usually help. It's not the one and only true way, but it's a very good start. - Write some good stuff and add to article directories. - Do guest blog posts if you can.

• Concentrate on your ON-SITE SEO some more. Is your bounce rate going up or down ???

Don't be afraid to buy some good SEO tools to save you hours spent wasted on freebies. Raven SEO tools is a pretty good all round package $20 / $100 month.