In a perfect world, this would be the recommended way.
Unfortunately you run into character encodings when moving outside of plain 7-bit ASCII characters (UTF-8 is different from ISO-Latin-1 is different from UTF-16 etc), meaning that you eventually will run into problems. This has happened to me when moving from Windows to Linux. Our national scandinavian characters broke in the process, but fortunately was only in strings. We then used the \u encoding for all those.
If you can be absolutely certain that you will never, ever run into such a thing - for instance if your files contain a proper BOM - then by all means, do this. It will make your code more readable. If at least the smallest amount of doubt, then don't.
(Please note that the "use non-English languages" is a different matter. I'm just thinking in using symbols instead of letters).