There are a multitude of website frameworks and kits that you could go with as opposed to starting development work from the ground up. It really depends on what kind of technology you want to go with, and how comfortable you feel with the language's potential. As mentioned above, there are things like Joomla, and If you want to stick to PhP frameworks, you could also use Drupal, which has a ton of documentation and support, and is relatively easy to understand.
If you want to venture into the Microsoft realm, you could look into DotNetNuke. It too is much like Drupal and Joomla, so it's a nice CMS framework, which you might feel more comfortable with since ASP.Net is based off of a programming language as opposed to a a scripting language, unlike Classic ASP or PhP. If you're going to go the Microsoft route, I also recommend taking a look at their BizSpark developer program - but that's more dependent on how serious your friend is on running his site as a business.
Then you also have a lot of things offered up by Google, such as their charts and visualizations -- which doesn't seems like something you're looking for, but for future reference, or cool little things like a map mashup.
It really depends on how much you're willing to learn and how much time you have and sometimes not having a rough deadline is the worst possible thing that could happen. Naturally everything starts to take longer. By the time you're done, the tech is either out of date, or you've taken so long that the business plan has changed.