It is ironical that after asking the question:-
http://stackoverflow.com/questions/2985377/how-do-url-shortening-services-make-money-closed
i am heading over to create another URL shortening service [ despite of the fact that it was closed without any proper answer ]. Till now i was thinking that i will just redirect the request to actual website and my job will be done. But then after some homework i got to know that there is something which is called 301 redirect.
http://searchengineland.com/analysis-which-url-shortening-service-should-you-use-17204
Now, should i consider using 301 redirect? If your answer is no, then it's ok, otherwise please let me know how to do that ;)