My goal is to find all "<?=" occurrences with ack. How can I do that?
ack "<?="
Doesn't work. Please tell me how can I fix escaping here?
My goal is to find all "<?=" occurrences with ack. How can I do that?
ack "<?="
Doesn't work. Please tell me how can I fix escaping here?
Since ack uses Perl regular expressions, your problem stems from the fact that in Perl RegEx language, ? is a special character meaning "last match is optional". So what you are grepping for is = preceded by an optional < 
So you need to escape the ? if that's just meant to be a regular character. 
To escape, there are two approaches - either <\?= or <[?]=; some people find the second form of escaping (putting a special character into a character class) more readable than backslash-escape.
UPDATE As Josh Kelley graciously added in the comment, a third form of escaping is to use the \Q operator which escapes all the following special characters till \E is encountered, as follows: \Q<?=\E 
Rather than trying to remember which characters have to be escaped, you can use -Q to quote everything that needs to be quoted.