(PubSubHubbub
is) a simple, open, server-to-server
web-hook-based pubsub
(publish/subscribe) protocol as an
extension to Atom and RSS.
Parties (servers) speaking the
PubSubHubbub protocol can get
near-instant notifications (via
webhook callbacks) when a topic (feed
URL) they're interested in is updated.
The video and the 10 slides in the above link may prove more useful than my explanations :)
The protocol was created by Googlers, because, even with 2 million servers, it's hard to follow millions of blog feeds and now approx 150 millions of gmail feeds (Google buzz ...) and so on, not speaking of the server load due to bots constantly inquiring about news for real-time indexing and search.
Three months ago, it was already used by the following publishers: Google Alerts, Reader and Buzz, Blogger, FeedBurner, Wordpress and Typepad and from the wiki page Companies using it: LiveJournal and Myspace.
The wiki page Comparing protocols talks about differences and advantages over existing protocols XML-RPC ping, changes.xml, SUP, SLAP, XMPP pubsub and rssCloud.