How do I control an element name in WCF?

Question

Is it possible to control the "name" of a WCF return element? For example, I have a WCF method PerformAction which returns an ActionResponse. The ActionResponse type looks like this in the WSDL:

<xs:element name="ActionResponse">
  <xs:complexType>
    <xs:sequence>
      <xs:element minOccurs="0" name="PerformActionResult" nillable="true" type="q10:ActionResponse" xmlns:q10="http://www.mywcfnamespace.com/2010/06/DataContracts" /> 
    </xs:sequence>
  </xs:complexType>
</xs:element>

Is it possible to modify the name="PerformActionResult" name that gets applied to this element? I would like it to read name="ActionResponse".