Video on product page - ecommerce

Question

Couldn't find a better place to ask this so I hope you guys can help me!

I need to integrate product videos on a product page. I've seen people adding it to the product description but I wonder if is there a better and more highlighted way to show this video.

It can't be the first thing the client sees, so I have to keep the product's image on first display.

Any hints? Thanks in advanced. Sorry if this isn't the best place to ask!

Answer 1

Hi Eber,

I'm the social media manager for Ecommerce video solution http://Treepodia.com

We specialize in providing ecommerce sites with simple solutions for covering their entire inventory with video quickly & effectively - our clients include such sites as ice.com, diamond.com & other top ecommerce retailers.

From your question it's unclear how many product pages you want to enhance with video.

1-20 videos - If you're talking about enhancing only a small amount of products - something you can handle manually with relative ease, then a Youtube embed is probably the best solution:

• Your video will be picked up by youtubers potentially driving traffic to your product page (youtube is now the 2nd most popular search engine)
• Youtube videos come with their own built in stat system which will provide you with basic but decent performance analytics.
• Youtube is obviously robust & reliable
• It's free!

Hundreds of videos - If on the other hand you want to add videos to hundreds of pages you're better of talking to us - we'll cover your entire inventory in a few hours, & we charge only on a pay-per-view model (i.e. you pay only when someone actually clicks to view your videos).

A few tips:

1. Keep your video short - no more than 60 seconds - no one watches more anyway (the drop- off at 60 seconds is already 66%).
2. Make sure to include narration & feature slides in the video - this addresses both people who're more inclined to absorb information they hear, & those who prefer reading.
3. Include your call to action in your video.
4. If you're using youtube don't forget to properly tag & describe your video. Add a link to your product's page in the video & in the description.
5. Video has a hugely beneficial impact on your conversion rates - I'd give it a prominent place on the product page - definitely above the fold.

Hope this is useful - you're welcome to catch me on twitter @treepodia : )

Best,

Mike