What are roles of SEO specialist in IT Comapny? How he can achieve them?

Question

Recently, i have appointed as a SEO Specialist in my Company. i search many web sites for SEO. each web site Says that SEO is for improving rank in search engines by following different techniques. but, i have following doubts please clarify these doubts

1. Is SEO a language or methodology?
2. Is there any algorithms in SEO to improve website performance or only Techniques are available?
3. Is there any tools available for measuring the performance of website?

Answer 1

SEO: Search Engine Optimization

What does that mean? 1 of 2 things:

1. Manipulate your content so that you appear at the top of search results.
2. Add key metadata to your web pages that allows a user find your website easier.

Answers:

1. SEO is a process (methodology).
2. Use the HTML meta tag to add keywords. Use easy, straight-forward h1,h2,h3,h4... tags -- don't be cute with titles. Use alt tags on your images. Elaborate. Use commented RTF data. Post relevant comments and answer questions on blogs, always proving a link back to your site. Ensure your HTML validates. Be relevant to your user.
3. Yes! Track page visits, views, referrals, and site loyalty with Google Analytics. Track your popularity with Alexa.

Make sure you monitor the metrics in answer #3 so you can demonstrate how effective you are at bringing in new users from search results.