I figured it out. Here's a sample manifest.xml:
<?xml version="1.0" encoding="utf-8"?>
<manifest xmlns:android="http://schemas.android.com/apk/res/android"
package="com.example.yourapp" android:versionCode="1"
android:versionName="1.0">
<application android:icon="@drawable/icon" android:label="@string/app_name">
<activity android:name=".YourApp" android:label="@string/app_name">
<intent-filter>
<action android:name="android.intent.action.MAIN" />
<category android:name="android.intent.category.LAUNCHER" />
</intent-filter>
<intent-filter>
<action android:name="android.intent.action.SEND"></action>
<category android:name="android.intent.category.DEFAULT" />
<data android:mimeType="text/plain" />
</intent-filter>
</activity>
</application>
<uses-sdk android:minSdkVersion="4" />
</manifest>
Simply add the SEND intent filter just as it is above to your activity. The "share this place" simply performs a "SEND" intent with the mime type of "text/plain". If you register an intent filter for that type, then your app will show up in the list. Mine did. =)