SOA is a set of high-level software architecture guidelines. It is not a technical standard or recommendation and it has nothing to do with technical implementation details, like load balancing.
Load balancing is based on addressing, which is dependent on the service access technology.
Systems built in "SOA-way" may be using different service access technology, like SOAP (over HTTP, JMS, etc.), REST, asynchronous XML messages over JMS, etc.
With SOAP, the service consumer may look up a UDDI registry to locate the service provider. Some of the latest UDDI registry software provide simple (e.g. round-robin) load balancing.
Another SOAP idea is using WS-Addressing, but it is not really meant for load balancing.
I think currently the best place for load-balancing is the underlying network transport layer. With HTTP transport you can choose hardware or software (e.g. Apache HTTPD modules) load balancers that can adapt the distribution based on response times and time-outs. With JMS transport, the most popular JMS servers provide some form of load balancing. Other protocols - like CORBA or Rendezvous - usually require a custom solution.
You can also utilize an ESB software, e.g. Oracle Service Bus or TIBCO AMX Service Bus. With an ESB you can easily create a load-balancing proxy for your service instances. The proxy may be enhanced with some logic, like look-up a database table for guidance.
As you can see, there is no one-size-fits-all solution for service load balancing. The optimal solution will be based on the actual implementation architecture and vendors' recommendations.