If your image is for a small region on earth, with almost accuracy, you can calculate proportional placement of point on image (without considering curvature of earth). Here is how.
Assume you have top-left and bottom-right points in lat-long form.
{ point_lat - minimum(lat_top, lat_bottom) } * {width of image}
point_x = ---------------------------------------------------------------
{lat_bottom - lat_top}
Here is a pictorial representation:
(lat_top, long_left)
+-----+
| |
| |
| |
+-----+
(lat_bottom, long_right)
Similarly calculate point_y using longitude
However, if your image covers very big region (like USA/RU/India), to have better accuracy, you need to consider curvature of earth.