How to charge for running an adwords campaign

Question

I've recently been asked to run an adwords campaign. I have no clue how to charge for this.

• Do I charge monthly/weekly?
• Do I charge a % of their budget?
• Do I charge for the setup cost?
• Do i charge based on the number of keywords?

Answer 1

The most popular company that offers this service in my area is Yodel

Take a look at their site. They charge a monthly rate. Min 3 months. Min $5 per day.

They then take a cut of your daily/monthly fee. For example client pays $200 per month. THey pay $150 to google and keep $50 for themselves. In return they send you reports/stats on your performance and manage your key words etc.