SEO How frequently one can change the title of website

Question

How frequently one can change title of the website? would that make any difference in website rank for search keywords if one change the title of website once and then reverse it back to previous ones.

Actually I have changed the title of website from "A | B | C" to "A | B | C | X | Y | Z". I have severely loose the rank for keywords A, B, C. Website was on front page for these keywords but now its on fourth page in Google. then again I reverse the Keywords back to "A | B | C" but keywords positioning are still on fourth page. It has been more then 3 weeks. and Google Crawler has visited my website for almost 3 times in this time but website position for these keywords are still same? while title has been updated in Google.

Any Thoughts?

Answer 1

Yes the title will affect your ranking, but I doubt that is caused the drop alone. Did you change anything else?

You can change your title frequently, but each time the spiders visit your site, your ranking will be updated.

Try to invest in your link popularity and your content. You can only get better ranking on more and more keywords if you do things right (not tricking the spiders).

Answer 2

There is one more possibility. You say you had three keywords in your title and than added three more. Maybe Google saw that as keyword stuffing and gave you a little slap. That would explain the drop in the rank, even though you have reverted to your previous keywords the rank will have to grow normally like in the beginning. That is the beauty of Google slap, you get down fast, but go back up very slow!

but I agree with Pierre, you probably did something else. maybe not on site, maybe just added some links from bad neighborhoods or something similar. stuffing keyword in the title is not a grounds for Google slap alone, so there has to be something else, think it through!