This is a tough question without a single, easy answer. First of all, by default you should use the user's preferred language, as given to you by the operating system, if that is one of your available languages (for example, in Windows, you would use GetUserPreferredUILanguages
, and find the first one on that list that you have a translation for).
If the user still needs to select a language (you would like them to be able to override their default language, or select another language if you don't support their preferred language), then you'll need to worry about how to sort the languages. If you have 5 or 10 languages, the order probably doesn't matter that much; you might go for sorting them in alphabetical order. For a longer list, I'd put your most common languages at the top, and perhaps the users preferred languages at the top as well, and then sort the rest in alphabetical order after that.
Of course, this brings up how to sort alphabetically when languages might be written in different scripts. For instance, how does Ελληνικά (Ellinika, Greek) compare to 日本語 (Nihongo, Japanese)? There are a few possible solutions. You could sort each script together, with, for instance, Roman based scripts coming first, followed by Cyrillic, Greek, Han, Hangul, and so on. Or you could sort non-Roman scripts by their English name, or by a Roman transliteration of their native name. Probably the first or third solution should be preferred; people may not know the English name for their language, but many languages have English transliterations that people may know about. The first solution (each script sorted separately) is how the Mac OS X languages selection works; the second (sorted by their Roman transliteration) appears to be how Wikipedia sorts languages.
I don't believe that there is a standard for this particular usage, though there is the Unicode Collation Algorithm which is probably the most common standard for sorting text in mixed scripts in a relatively language-neutral way.