So I've recently released an application on to the Android Market. Whilst it was in the "Just In" section I was seeing decent download numbers, but since then interest seems to have dropped off significantly. I think now people can only find my app through a specific keyword search, which doesn't make me particularly confident about it ever becoming popular.
What can you do when your app has passed the 'Just In' stage but has not reached the 'Featured' stage? The majority of applications seem to be in this middle stage so I think other people must have a similar problem. It seems like the 'Featured' section just makes the popular apps more popular, and makes it really difficult for newer apps to ever catch up with them. Does anyone know if the situation with the Apple App Store is any different?
It seems to be possible to refresh your app and make it appear in the 'Just In' section again if you update it sometime after, but I can't find any real guidelines on this. Is anyone familiar with the specific rules for this, and is repeatedly riding the 'Just In' buzz the only viable strategy for a new app?