Do not attempt to limit rule execution to a single rule for a test. Unlike OO classes, single rules are not independent of other rules, so it does not make sense to test a rule in isolation in the same way that you would test a single class using a unit test. In other words, to test a single rule, test that it has the right effect in combination with the other rules.
Instead, run tests with a small amount of data on all of your rules, i.e. with a minimal number of facts in the rule session, and test the results and perhaps that a particular rule was fired. The result is not actually that much different from what you have in mind, because a minimal set of test data might only activate one or two rules.
As for the sample data, I prefer to use static data and define minimal test data for each test. There are various ways of doing this, but programmatically creating fact objects in Java might be good enough.