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Does anyone know of a canned shopping cart that allows you to configure the item as you go?

This would be along the lines of a Dell or Apple store where as you change RAM or HD selection, the price updates, then when you're finished, it adds the customized item to the cart.

I am prepared to do the custom coding if I have to, but thought I'd see if anyone has found an existing code base to do this.

I'd prefer it to be in PHP, but nothing is built yet, so the project is open to find the best tool for the job.

One alternate possibility I'm thinking of is to build all the configuration myself, then when the user wants to "add to cart", I add the item to the db as a product with the price that's been built through all the steps. I could possibly use Zen or Magento or some other OSS cart to manage the newly created item...

That's just brainstorming. May not be that easy or possible.

Thanks for any pointers.