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I want to create a pilot testing program , which fits the software development cycle for my software which are to be used by both developers and non-programmers.

For the pilot test, we will give our product a "real-world" test(to developers and non-programmers) as well as collect data on the use of the product.

What testing protocol should I follow?What documents would I need to effectively conduct the testing? How do big software development houses conduct them(IEEE) ? I found some web links(here and here) but nothing as concrete as a document template or protocols.