how to insert .mov file in html

Question

I want to insert .mov file in my webpage

My Code is:

<OBJECT classid='clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B' width="320"
    height="255" codebase='http://www.apple.com/qtactivex/qtplugin.cab'&gt;
    <param name='src' value="ad.mov">
    <param name='autoplay' value="false">
    <param name='controller' value="true">
    <param name='loop' value="false">
    <EMBED src="ad.mov" width="320" height="255" autoplay="false" 
    controller="true" loop="false" pluginspage='http://www.apple.com/quicktime/download/'&gt;
    </EMBED>
    </OBJECT>

But its not playing also it ll show error while validate. If its possible give Some other code