The first guideline should be that the list of guidelines should be short enough that you can summarize the list on a single sheet of paper or a single screen in a web browser. If you need to document the reasoning behind guideline, write a reference document for that stuff. Or better yet, make the table of contents enough of a summary that you can just use that as the short list.
I just checked out the Geosoft standards and they aren't bad, but the missing feature is the summary list of the numbered points without the associated explanation text. Its too long.
The guideline from A. Reddy at Sun from May 2000 is pretty good, I think, but really the best part is the last page which gives a really nice summary.
One extra guideline that I like that we are using is:
Do not put $Log:$ in the comment
block at the top of the file. We are
not using CVS and SVN doesn't honor
it.
PS: Sorry about the crazy google link, but I couldn't find the pdf as html anywhere and the last page is the best anyway.