I find The Joel Test to be a nice, straightforward tool to diagnose a company. I just ran it on my company and we scored 5/12, its time to improve or we are out of business. I want to bring up The Joel Test on our next meeting with our boss, who has no programming experience.
How do I best convince him that The Joel Test is a good standard to adopt, besides rational arguments like productivity loss? Rather, I look for referencing famous persons, books etc that praise it, buzz words or other ad hominem arguments that might convince my boss.