Use the Windows task scheduler.
Under Control Panel > Schedule Tasks.
You can set it up to run any application or file executable from the command line.
Update: (1/15/09)
A good point from Wouter van Nifterick, remember to take care that the process finishes before the next one runs (in comments).
This can be done by going into the advanced options and adjust the allowed amount of time the task may run.
If the task is already configured open it and click the Settings tab. At the top of this tab you will see a checkbox followed by 'Stop the task if it runs for:' then there are two text boxes to enter hours and minutes. If your script runs once a day you will want this set to 23 hours or so.