Especially inside repeaters, ListViews and GridViews, name your controls something short.
This should be obvious by the Context (A list of Products)
If you have only one HyperLink inside a repeater, call it hl. You don't need to call these controls HyperLinkProduct.
<asp:Repeater id="rptProducts" runat="server">
<ItemTemplate>
<asp:HyperLink id="hl" runat="server" NavigateUrl='<%# Eval("URL") %>'>
<%# Eval("Name") %>
</asp:HyperLink>
<asp:Image id="img" runat="server" ImageUrl='<%# Eval("ImageUrl") %>' />
</ItemTemplate>
</asp:Repeater>
This will render something like:
<a id="ctl00_rptProducts_ctrl0_hl" href="/products.aspx?id=5">
Product Name
</a>
<img id="ctl00_rptProducts_ctrl0_img" src="images/5.png"/>
Multiply those ID names by a 100, and your IDs start to take up a lot more space if you use long descriptive names. Inside Repeaters, short IDs should be clear enough, if your Repeater is well-named.