From a business perspective, you may want to highlight the fact that unit tests can "de-risk" any changes you make to your code. Once you have a suite of unit tests, you can make changes to the code base and know what breaks and what doesn't.
I might not be a bad idea to go over user testing. If you have a good set of tests, you can bring failing tests to the users after you make changes to have them validate that the new results are correct. Additionally, you can streamline requirements gathering if you have the users write new unit test definitions for you. They don't need to be able to code, but they do need to be able to give you the appropriate inputs and expected outputs (otherwise how would they know if the changes they asked for were working?).
Visual Studio has a pretty nice set of tools for unit testing, so an example or two may go a long way toward giving your group an idea of what unit testing is like in practice.