It's really a matter of personal taste.
Personally, I like to have transaction boundaries at the service layer. If you start thinking SOA, every call to a service should be independent. If your view layer has to call 2 different services (we could argue that this is already a code smell) then those 2 services should behave independently of each other, could have different transaction configurations, etc... Having no transactions open outside of the services also helps make sure that no modification occurs outside of a service.
OTOH you will have to think a bit more about what you do in your services (lazy loading, grouping functionalities in the same service method if they need a common transactionality, etc ...).
One pattern that can help reduce lazy-loading error is to use Value Object outside of the service layer. The services should always load all the data needed and copy it to VOs. You lose the direct mapping between your persistent objects and your view layer (meaning you have to write more code), but you might find that you gain in clarity ...
Edit: The decision will be based on trade offs, so I still think it is at least partly a matter of personal taste. Transaction at the service layer feels cleaner to me (more SOA-like, the logic is clearly restrained to the service layer, different calls are clearly separated, ...). The problem with that approach is LazyLoadingExceptions, which can be resolved by using VO. If VO are just a copy of your persistent objects, then yes, it is clearly a break of the DRY principle. If you use VO like you would use a database View, then VO are a simplification of you persistent objects. It will still be more code to write, but it will make your design clearer. It becomes especially useful if you need to plug some authorization scheme : if certain fields are visible only to certain roles, you can put the authorization at the service level and never return data that should not be viewed.