I work for a small one-product one-customer company that is transitioning to a one-product, multiple-customer company. Even though we've had just one customer, we've had different projects with different delivery dates, but for each project we've been able to deliver the latest monthly release which we've kept in a separate code branch in case we've had to deliver bug fixes for that specific release.
Recently, we've acquired a number of new customers and a new problem has arisen: The head branch will typically solve (without breaking functionality) many different customer specific problems, and not all customers want all the changes, but would rather prefer to cherry-pick fixes and features.
Do you have any experience with that situation, and how to handle it practically without being overloaded by testing and work (our monthly release tests take about 3 days of computer time)? And version control wise, how do you manage (I guess cvs will finally have to go...)?