One of the most common problems I run into when creating any information system is the fact that people go by so many different names. Someone named "Bill Smith" may go by "Will Smith","William Smith", "Smith, Will", etc... If say, I wanted to write an application to link blog posts to authors, I would have to account for all those names.
My question is: What approaches do you take to keep consistent data throughout your application. How do you structure your database so that you can refer to a single identifier to locate all those names? What UI approaches do you take make sure that people enter in names in a consistent manner?