Let's say I want to represent \q (or any other particular "backslash-escaped character"). That is, I want to match \q but not \\q, since the latter is a backslash-escaped backslash followed by a q. Yet \\\q would match, since it's a backslash-escaped backslash followed by a backslash-escaped q. (Well, it would match the \q at the end, not the \\ at the beginning.)
I know I need a negative lookbehind, but they always tie my head up in knots, especially since the backslashes themselves have to be escaped in the regexp.