It depends on what your software does. If it is a small stand-alone application, I would certainly put the AUTHOR section in the man page so that if users find bugs they can easily find an email address to report the bug to you.
As for best practices, none that I know of, other than that the man page should be concise, detailed but not contain too much information that is not required, if it is just a tool the inner workings are not required for example.