In general you will need to parse the html code in order to ensure that you are only highlighting keywords and not invisible text or code (such as alt text attributes for images or actual markup). If you do as Jesse Hallett suggested:
$('body').html($('body').html().replace(/(pretzel)/gi, '<b>$1</b>'));
You will run into problems with certain keywords and documents. For example:
<html>
<head><title>A history of tables and tableware</title></head>
<body>
<p>The table has a fantastic history. Consider the following:</p>
<table><tr><td>Year</td><td>Number of tables made</td></tr>
<tr><td>1999</td><td>12</td></tr>
<tr><td>2009</td><td>14</td></tr>
</table>
<img src="/images/a_grand_table.jpg" alt="A grand table from designer John Tableius">
</body>
</html>
This relatively simple document might be found by searching for the word "table", but if you just replace text with wrapped text you could end up with this:
<<span class="highlight">table</span>><tr><td>Year</td><td>Number of <span class="highlight">table</span>s made</td></tr>
and this:
<img src="/images/a_grand_<span class="highlight">table</span>.jpg" alt="A grand <span class="highlight">table</span> from designer John <span class="highlight">Table</span>ius">
This means you need parsed HTML. And parsing HTML is tricky. But if you can assume a certain quality control over the html documents (i.e. no open-angle-brackets without closing angle brackets, etc) then you should be able to scan the text looking for non-tag, non-attribute data that can be further-marked-up.
Here is some Javascript which can do that:
function highlight(word, text) {
var result = '';
//char currentChar;
var csc; // current search char
var wordPos = 0;
var textPos = 0;
var partialMatch = ''; // container for partial match
var inTag = false;
// iterate over the characters in the array
// if we find an HTML element, ignore the element and its attributes.
// otherwise try to match the characters to the characters in the word
// if we find a match append the highlight text, then the word, then the close-highlight
// otherwise, just append whatever we find.
for (textPos = 0; textPos < text.length; textPos++) {
csc = text.charAt(textPos);
if (csc == '<') {
inTag = true;
}
if (inTag) {
result += csc;
} else {
var currentChar = word.charAt(wordPos);
if (csc == currentChar) {
// we are matching the current word
partialMatch += csc;
wordPos++;
if (wordPos == word.length) {
// we've matched the whole word
result += '<span class="highlight">';
result += partialMatch;
result += '</span>';
wordPos = 0;
partialMatch = '';
}
} else if (wordPos > 0) {
// we thought we had a match, but we don't, so append the partial match and move on
result += partialMatch;
result += csc;
partialMatch = '';
wordPos = 0;
} else {
result += csc;
}
}
if (inTag && csc == '>') {
inTag = false;
}
}
return result;
}