ucd

What are some good examples showing that "I am not the user"?

I'm a software developer who has a background in usability engineering. When I studied usability engineering in grad school, one of the professors had a mantra: "You are not the user". The idea was that we need to base UI design on actual user research rather than our own ideas as to how the UI should work. Since then I've seen some goo...

What best practices should we be aiming for to get great products delivered?

The web development team I work in works with a user experience team that follow User Centered Design principles. Together we all work within Scrum. What best practices should we be aiming for to get great products delivered? ...