iPhone setting text from HTTP JSON response in UITableView displays corrupted characters

Question

I'm trying to display text in a UITableView that's a response from a JSON containing something like "Congratulations you just won a prize!", and when I display it in a UITableView the first 9 characters are "corrupted" and display weird symbols.

When I do an NSLog("%@", jsonString); I see the text correctly.

Is there some type of UTF8/UTF16 conversion I need to do to properly display my NSString JSON field?