iPhone In-App Advertising

Question

I'm strongly considering making a free version of my app that is ad-supported, but I don't exactly understand how it works. Do you get paid every time an ad is displayed or only when the user taps it? Can someone please explain how it works?

Answer 1

There's no single answer to your question - it really depends on how you choose to approach including ads, which isn't really a question for StackOverflow but rather for ad agencies.

Answer 2

I don't think you'll get a single answer to this, each agency does things differently.

There is a free ad rotating component AdWhirl that tries to abstract things for you, this would likely be a good place to start.

Answer 3

It depends on the Ad Network you sign up with. Some pay you for the number of impressions some for the number of clicks.

Do a search for "IPhone Ad Network", you'll find a list of companies that handle these types of placements and you can contact them about rates.