As I half suspected originally, this isn't possible any exceptionally easy way. So same method applies when creating any custom UIBarButtonItem, just have to source the back button icon from Google....
UIButton *backButtonInternal = [[UIButton alloc] initWithFrame:CGRectMake(0,0,54,30)];
[backButtonInternal setBackgroundImage:[UIImage imageNamed:@"backButton.png"] forState:UIControlStateNormal];
boldSystemFontOfSize:12]];
[backButtonInternal addTarget:self action:@selector(backButtonPressed:) forControlEvents:UIControlEventTouchUpInside];
UIBarButtonItem *backBarButton = [[UIBarButtonItem alloc] initWithCustomView:backButtonInternal];
[backButtonInternal release];
[[self navigationItem] setLeftBarButtonItem:backBarButton];
[backBarButton release];