I think the intent is, "If you own the site, please place this verification file in your site's root directory." Once the verification system sees the file there, ownership is verified. At the very least, it confirms the ability to post to a site's root folder. Not having this expectation of your users might open you up to folks doing malicious activities as someone else's site because you didn't properly verify ownership. In legal circles, we call that, "due diligence."
E-mail... you know, I keep receiving messages from banks I don't have accounts with, the British Lottery and even more from a guy in Nigeria. They look real. Now that I think about it, maybe I should forward all of their e-mails to each other. The lottery guys and the Nigerian guy can put all their money into the fake bank accounts. Spam problem solved!