If I understand correctly you are after each individual letter being straight (i.e. pointing North) but following the path. Something like this:
Looking at the current SVG standard this does not seem to be possible.
For horizontal text layout flows, the
reference orientation for a given
glyph is the vector that starts at the
intersection point on the path to
which the glyph is attached and which
points in the direction 90 degrees
counter-clockwise from the angle of
the curve at the intersection point.
The image above is generated from SVG but this was achieved (as you can see from the imperfections) by applying individual kerning (rotation) to each letter by applying the rotate attribute:
<text id="text2897">
<textPath xlink:href="#path2890" id="textPath3304">
<tspan
rotate="69.238731 53.737518 40.30315 24.801943 358.96658 358.96658 4.1336575 357.93317 351.73267 351.73267 351.73267 348.63242 343.46533 343.46533 346.56558 347.599 347.599 347.599 347.599 347.599 347.599 346.56558 345.53217 344.49875 343.46533"
id="tspan2899">
Some sample text for path
</tspan>
</textPath>
</text>