This depends on what you want the UITableViewCells to look. If you just want one line of text there is no need to create a custom cell, but instead create one within the code.
-(UITableViewCell*) tableView: (UITableView*) tableView cellForRowAtIndexPath:(NSIndexPath*) indexPath {
UITableViewCell *cell = [[UITableViewCell alloc] dequeueReusableCellWithIdentifier:@"someId"];
if (cell == nil) {
cell = [[[UITableViewCell alloc]
initWithFrame:CGRectZero
reuseIdentifier:someIdentifier] autorelease];
...
}
However, if you need a photo along with some text it will be easier to create a UITableViewCell.xib file, add the UILabel, UIImageViews etc, then when creating the cell within the method shown above replace the
cell = [[[UITableViewCell alloc] initWithFrame ...
with
NSArray *nib = [[NSBundle] mainBundle] loadNibNamed:@"YourNibCustomCellName" owner:self options:nil];
cell = [nib objectAtIndex:0];