Does URL Shorter Effect My SEO Endeavor?

Answer 1

Perhaps a little bit. You're sending traffic to the URL shortener first (and link juice) but then you get free click-through statistics (as with bit.ly) and, of course, the shortening effect.

If you don't need a shortener, make the links full.

Good luck!

Answer 2

The biggest question you have to ask yourself if you rely on an URL shortener that you don't run yourself: Who exactly are you relying on for working links into your web site?

Answer 3

You definitely are losing SEO value. But yes, this isn't the best place to ask this question. I don't know where to send you, but maybe webmasterworld or something. They have forums.