No assignment operator is used in the first test-case. It just uses the initialization form called "copy initialization". Copy initialization does not consider explicit constructors when initializing the object.
struct A {
A();
// explicit copy constructor
explicit A(A const&);
// explicit constructor
explicit A(int);
// non-explicit "converting" constructor
A(char const*c);
};
A a;
A b = a; // fail
A b1(a); // succeeds, "direct initialization"
A c = 1; // fail, no converting constructor found
A d(1); // succeeds
A e = "hello"; // succeeds, converting constructor used
Copy initialization is used in those cases that correspond to implicit conversions, where one does not explicitly kick off a conversion, as in function argument passing, and returning from a function.