Try looking at the "5_CustomTableViewCell" project of the TableViewSuite code sample from Apple. It should how to create custom subclasses of UITableViewCell.
The short answer is, as alluded to above, you'll want to subclass UITableViewCell and add your custom UI elements to it. For the example you provided, you'd want two different types of cells; one with a label (in light blue) and content (in black) for 4 of your cells, and then a more complex one with additional text on the right.