I've been involved in developing coding standards which were quite elaborate. My own experience is that it was hard to enforce if you don't have proper processes to maintain it and strategies to uphold it.
Now I'm working in, and leading, an environment even less probable to have processes and follow-up strategies in quite a while. Still I want to uphold some minimum level of respectable code. So I thought I would get good suggestions here, and we might together produce a reasonable light-weight subset of the most important coding standard practices for others to use as reference.
So, to emphasize the essence here:
What elements of a C++ coding standard are the most crucial to uphold?
Answering/voting rules
1 candidate per answer, preferably with a brief motivation.
Vote down candidates which focuses on style and subjective formatting guidelines. This is not to indicate them as unimportant, only that they are less relevant in this context.
Vote down candidates focusing on how to comment/document code. This is a larger subject which might even deserve its own post.
Vote up candidates that clearly facilitates safer code, which minimizes the risk of enigmatic bugs, which increases maintainability, etc.
Don't cast your vote in any direction on candidates you are uncertain about. Even if they sound reasonable and smart, or on the contrary "something surely nobody would use", your vote should be based on clear understanding and experience.